The 7 most important advantages of explainer videos
2026-04-22 · 6 min read
Explainer videos are probably the most efficient marketing format of the last decade.
1. Complex products become understandable in seconds
If you offer a SaaS tool, a complex product or a new service, text on the website is often too slow. A 60-second explainer gets the concept across without the user needing to scroll or open multiple tabs.
2. Higher dwell time on the website
Pages with video have on average 2.6 times higher dwell time than pure text pages. That is not only a UX advantage but a clear SEO signal to Google.
3. Better conversion rates
In more than 80 percent of A/B tests where explainers were tested against text on landing pages, the video version won. Increases of 20 to 50 percent are not exceptions but the norm.
4. Efficient sales asset
Explainers are used heavily in the sales process: in emails, in first demos, before customer meetings. Once you have a good video, you save 10 to 15 minutes of explanation time per first contact.
5. Reusable across all channels
A well-produced explainer simultaneously becomes the hero asset on your website, a LinkedIn post, an Instagram reel and an ad creative for Meta and Google Ads. That dramatically lowers cost per channel.
6. Brand impact and recognition
A consistent visual style — colours, typography, animation — builds recognition. Across multiple touchpoints this creates strong brand presence that pure text could never achieve.
7. Measurable results
Unlike brochures, video can be measured precisely: watch rate, engagement, click-through, conversion. In the end you know what works and what does not.